A couple of months back The Weeknd officially announced that his first sneaker collaboration with Puma would be releasing soon, and today we have learned exactly when they'll be hitting retailers.
The Weeknd took to social media to confirm that his Puma collab, which has been dubbed the "Parallel," will be launching on August 24th.
Not long ago, celebrity sneaker supplier BenjaminKickz shared photos of a sample pair of The Weeknd's Puma Parallel, which he has been wearing while on tour, though the brand has yet to reveal official images.
This isn't the first time he has worked with Puma, he starred in their "Ignite Limitless" video earlier this year and has been teasing his "PumaXO" shoe and clothing line since last Fall.
Check out some of the images below and stay tuned for official details.
To my fans : The "Parallels" are finally dropping August 24th. PUMAXO... Let's GO pic.twitter.com/09MoM0LDG5
— The Weeknd (@theweeknd) July 25, 2017