Ibru is an artist in the reggae/dancehall genre. His style and lyrics , bring a fusion of dancehall and pop style hooks to a variety of dancehall/ reggae riddims. His lyrics show his down to earth and real nature, as it connects with the youths on the streets, as well as the more mature crowd who can relate to his lyrics on social injustice. This broadens Ibru’s fan base. Ibru is not apologetic about bringing awareness to or standing up for the plight of the normal people facing the struggles of life. Being an Iraqi War veteran combined with his humble beginnings, puts a unique spin on his music. His upcoming album Life Story, walks the listener through the different stages in the artist’s life. From simple beginnings then taking a journey to reach the pinnacle. His sing jay style is always punchy and gravitational, drawing in his fans to lock in for the exciting ride.
Ibru, releases his new hit song, My Life. The song is produced by Dre Swade Productions under the Kohanim Records Label. The song is featured on Ibru's upcoming album, Life Story. The song tells the story of the unseen struggles faced by the artist, in his life's journey to achieve success. He highlights his will to fight and the hard work ethics that kept him pushing toward his life goals.